Riviera men's swimwear, Spring Summer 25 collection: eight models featuring figurative prints — Vespe, Maiolica, Coralli, Margherite, Stelle Marine, Cinquecento, Spritz, and Champagne — constructed around a visual register recalling 20th-century Italian seaside imagery. The naming of the prints defines the direction: recognizable subjects, no abstract graphics, and no prominent logos.
The selection is available at Pier Paolo Marotta in Formia, a store on the Riviera di Ulisse active since 2016.
The Riviera Spring Summer 25 collection features eight models, all men's swimwear with figurative prints. Two models — Margherite Denim and Rigato Stelle Marine White/Blu — are currently out of stock; the availability of the other six is subject to change. The collection's defining element is its print system: figurative subjects drawing from Italian maritime iconography and post-war pop culture.
Two models feature the most precise cultural references:
Both look to the Italian motoring imagery of the 1950s and 1960s, presented with immediate legibility.
The collection is uniform in type (men's swimwear, boxer cut) and accessible price range. Selection is guided by chromatic register and print subject.
Maiolica Blu, Coralli Blu and — when available — Rigato Stelle Marine White/Blu offer the most compact and neutral palette: wearable in the water or poolside, they pair with white or navy upper bodies without requiring complex styling.
Vespe White and Cinquecento Blu carry a recognizable cultural reference. The light background of the Vespe and the blue background of the Cinquecento make them interchangeable with a white T-shirt and sandals even out of the water.
Spritz Yellow is the choice with the highest chromatic contrast; Champagne Pink is the most discreet of the warm tones. Both work with neutral upper bodies, preferably solid colors.
To complete the summer selection, the catalog includesFerana swimwear— another Spring Summer 25 beachwear brand, in a more accessible range. Themen's shoessection features Sebago Docksides and sandals suitable for the coastal season. Items with reduced prices can be found in theon sale.
The Spring Summer 25 collection includes eight models in total. At the time of publication, six are in stock (Vespe White, Maiolica Blu, Coralli Blu, Spritz Yellow, Cinquecento Blu, Champagne Pink); Margherite Denim and Rigato Stelle Marine White/Blu are out of stock. Availability is subject to change.
Yes. The selection is available both online at pierpaolomarotta.it and at the Pier Paolo Marotta store in Formia (LT), open since 2016 on the Ulysses Riviera.
The boxer cut and figurative prints make them suitable for both the beach and the pool. Light-toned models — Vespe White, Spritz Yellow, Champagne Pink — lend themselves to casual summer use even out of the water, paired with T-shirts and sandals.
Both belong to the Spring Summer 25 beachwear selection in the catalog. Riviera focuses on figurative prints with subjects from Italian imagery (automotive, ceramic, botanical);Feranais positioned in a more accessible price range with solid-colored models and a predominantly marine palette. The two brands are among those most frequently purchased together during the summer season.
Catalog tags indicate that the Spring Summer 25 collection is subject to promotions. Theon salesection features items with reduced prices, including any available Riviera models.
