What you'll find in this selection
Black Friday is the Friday that follows Thanksgiving in the United States, celebrated on the fourth Thursday of November. In 2026 Thanksgiving falls on Thursday, November 26: Black Friday is therefore Friday, November 27, exactly four weeks before Christmas. Cyber Monday closes the weekend on Monday, November 30.
This page collects the items of the current season: jackets and outerwear, knitwear, shirts, trousers and denim, footwear and accessories that arrived for Autumn/Winter 2026-27. On Black Friday and Cyber Monday the discount applies to this collection; outside those days the page remains the showcase of the season, at list prices. The percentage and conditions can be seen on the product pages when the promotion is active: we do not announce them here, because they can change up to the last minute. Until November 27 the page does three things: it gives the right dates, it says which brands the store carries, and it helps you prepare in good time the list of pieces to look for.
Ideas by type: the store's brands
The Formia store offers families of brands chosen for a grown man who buys in order to keep his pieces for a long time. The items on promotion are those of the current season on this page, from all brands.
Workwear, American heritage and Japanese denim
Carhartt WIP, Red Wing Shoes (since 1905), Filson (since 1897), Chesapeake's and Sebago (since 1946), with the Japanese denim of Edwin (since 1947). On these pieces, read the product page for fabric, weight and construction. For denim, two details matter: whether the fabric is raw or already washed, and whether it is selvedge. Raw denim lightens with wear and takes on the creases of whoever wears it.
British and European brands
Universal Works (since 2009), Baracuta (since 1937), Weekend Offender (since 2004), Armor-lux (since 1938), Paraboot (since 1908) and Howlin' (since 2009). Anyone who already has one of these brands in the wardrobe knows how it fits: this is the case where a purchase on promotion is made with less uncertainty, because the size is chosen from experience and not by trial and error.
The Italian side, premium-casual
Bl'ker Vintage, Alberto Luti, Fortela, Manifattura Ceccarelli (since 1998), Briglia 1949, Circolo 1901 and Astorflex. This is the premium-casual part of the selection: here what counts is the construction of the piece and how it wears over time.
How to choose
For yourself. Black Friday arrives with the Autumn/Winter 2026-27 season already under way: it is the time for the pieces you need in the cold months. It pays to make your list before November 27, check size and fit on the product pages, and note the pieces you have already tried on in the store.
For a gift. With Christmas four weeks away, Black Friday is also a chance to get ahead on gifts. The safest choice is the brand the recipient already wears. If the size is uncertain, an accessory is better, where size matters less or not at all.
For style. The utilitarian American look of Carhartt WIP, Filson or Red Wing Shoes; the British and European casual of Universal Works, Baracuta or Paraboot; the Italian premium-casual of Fortela or Manifattura Ceccarelli. It is better to stay in the register you already wear than to chase a discount on a piece that does not go with the rest of the wardrobe.
By price range. A discount weighs more on a wardrobe investment, like a piece of outerwear or a pair of shoes, than on an affordable purchase. It makes sense to start with the most important piece on the list and add the rest afterwards.
Frequently asked questions (FAQ)
When is Black Friday 2026?
Friday, November 27, 2026, the day after American Thanksgiving on Thursday, November 26.
When is Cyber Monday 2026?
Monday, November 30, 2026, the first Monday after Black Friday.
Why does the date of Black Friday change every year?
Because it depends on the fourth Thursday of November, which moves from year to year. Black Friday always falls on a Friday, on a day between November 23 and 29.
Will there be Black Friday discounts at Pier Paolo Marotta?
Yes. During Black Friday and Cyber Monday the discount applies to the current season's collection, that is, the items on this page. The percentage and conditions appear on the product pages when the promotion is active.
Which brands does Pier Paolo Marotta carry?
The ones listed above, from American workwear to the premium-casual Italian side. The items on promotion are those of the current season on this page, from all brands.
